Bring more fans through the door, increase matchday revenue and keep customers engaged for longer with Sky Sports for Business.

Drive Footfall

88% of OOH sport viewers agree that after watching live sport at a venue, they are more likely to go back there, even if not intending to watch live sport.

(Source: CGA BrandTrack Q3 '25)

Increase Spend

71% of landlords with Sky agree that showing live sport helps increase their business's revenue throughout the year.

(Source: Ipsos Sky Customer Landlord Survey Oct ‘25)

Boost Dwell Time

80% of OOH sport viewers agree that they often stay in the pub/bar after the game they have watched, and on average stay 47 minutes after the game has ended.

(Source: Ipsos OOH Viewing Panel Jan ‘26)

Call today or request a call back to discuss how Sky Sports can work for your venue in 2026.

Call 0818 001 774

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Call charges: may apply if you call from a non-Sky line. Check your provider’s tariff guide. Sky TV, Sky Business Broadband and Sky Business SIM-Only Mobile are sold under separate contracts with pricing and minimum terms and are not a bundled offer. Installation costs may apply. Direct Debit customers only. Excludes Pub UK PAYG, SMATV & Sky Select agreements. Excludes Sky Box Office, pay-per-view and additional add-on services. Full terms apply. Subject to availability. Full terms apply.
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